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Whereby
Hidden Gem

Edited by Alex Surfaced·Communication·3 min read
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Whereby is a browser-based video conferencing platform developed by Whereby AS (formerly appear.in), focusing on simplicity, privacy, and ease of access for all participants. It provides personal, permanent video meeting rooms accessible directly from any web browser, eliminating the need for guests to download software, create accounts, or manage meeting IDs. It's ideal for consultants, small businesses, educators, and anyone who regularly hosts video calls and wants a frictionless, professional, and brandable meeting experience for their clients or students. Users create a custom, unchanging meeting room URL (e.g., whereby.com/yourname), share it once, and guests simply click the link to join directly in their browser, with options for screen sharing, chat, and recording. Whereby runs natively in modern web browsers, offers iOS and Android apps for mobile access, and integrates with popular tools like Google Calendar, Outlook Calendar, and Slack for scheduling and notifications.

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Why It’s Useful

Whereby offers a significantly less cumbersome alternative to Zoom or Google Meet, especially for external guests, by eliminating downloads and account requirements, drastically reducing the friction and technical support needed to get non-technical participants into a call. A freelance designer can host client review meetings in their branded whereby.com/designername room, allowing clients to join instantly from any device without setup, making the review process smooth and professional. An educator can use a permanent Whereby room for virtual office hours, giving students a consistent link they can click anytime during the designated hours, ensuring easy access without scheduling individual meeting links. Whereby offers a free plan for one meeting room with up to 2 participants and basic features; paid plans (starting around $6.99/month) unlock larger meeting capacities (up to 12 participants), recording, custom branding, and more rooms. Its "lock room" feature allows hosts to control entry, admitting participants one by one, adding a layer of security and privacy akin to a virtual waiting room, which is often overlooked but highly useful. While excellent for simplicity and smaller meetings, its participant limits on lower tiers and lack of enterprise-grade features (like large webinar capabilities or complex breakout rooms) prevent it from fully competing with giants like Zoom for very large-scale events. Whereby is a commercial product with a dedicated development team, providing regular updates, feature enhancements, and bug fixes, typically on a monthly release cycle, backed by responsive customer support.

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