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Coolors is an incredibly fast color palette generator created by Fabrizio Bianchi, designed to help designers and artists quickly create, save, and export beautiful color schemes. It functions by generating five random colors which can then be locked, adjusted, or replaced with new suggestions until a perfect palette is achieved. The primary workflow involves pressing the spacebar to generate new colors, locking favorites, and then fine-tuning shades or exploring alternatives using its intuitive sliders and tools. Coolors is primarily a web-based application but also offers iOS and Android apps, along with an Adobe add-on and Chrome extension. Its most used feature is the spacebar-driven generation, allowing rapid exploration of countless combinations. All generated palettes can be saved to your account in the cloud for easy access across devices.
Why It’s Useful
Coolors solves the common design block of finding harmonious color combinations, replacing hours of manual trial-and-error with instant suggestions. For the branding designer developing a new identity, it allows rapid iteration through countless brand-appropriate palettes to find the perfect feel. For the social media manager creating visual content, it ensures brand consistency and aesthetic appeal across all posts with readily available color schemes. The free tier offers extensive functionality, including generating, saving, and exporting palettes, making it genuinely useful without pressure to upgrade. Unlike more complex tools like Adobe Color, Coolors excels in speed and simplicity, winning on immediate usability for quick inspiration. A power feature is the "pick color from image" tool, which extracts a palette directly from any uploaded photo. A non-technical person can generate and save their first palette in under 2 minutes.
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