Skip to content
Shift
Hidden Gem

Curated by Surfaced Editorial·Productivity·3 min read
Share:

Shift is a desktop application developed by Shift, Inc. (formerly Altus Labs) that streamlines workflow by centralizing multiple email accounts, apps, and workspaces into one intuitive interface. Its core feature is the ability to easily switch between various Gmail, Outlook, and other email accounts, alongside popular web apps like Slack, Asana, and Google Drive, without opening numerous browser tabs. This tool is primarily built for power users, freelancers, and professionals who manage multiple online identities and frequently switch between different applications throughout their workday. Users launch Shift when they need to consolidate their digital workspace, reduce tab clutter, and improve focus across various projects. It is available on Windows, macOS, and Linux, and integrates with hundreds of popular web applications.

Why It’s Useful

Shift offers a superior solution for managing digital sprawl compared to juggling multiple browser profiles or incognito windows, providing a dedicated, focused environment. For the entrepreneur running several businesses, Shift allows them to seamlessly manage separate email accounts and applications for each venture, keeping workflows distinct and organized. For the agency professional, it enables quick transitions between client-specific communication platforms and project management tools, enhancing responsiveness and efficiency. Shift offers a free Basic plan for up to two email accounts and one app, with paid Advanced and Teams plans unlocking unlimited accounts, apps, and premium features. An often-undiscovered feature is its "Mute Notifications" option for specific accounts or apps, which is invaluable for deep work sessions without constant digital interruptions. It's not more popular because many users are accustomed to browser-based multitasking and don't realize a dedicated, more efficient alternative exists, or are hesitant about yet another desktop application. Shift maintains a robust update schedule, constantly adding new app integrations, and has an active user community providing feedback.

Enjoyed this? Get five picks like this every morning.

Free daily newsletter — zero spam, unsubscribe anytime.